Loving the Bike is more than just a blog…it’s a place for inspiration, a social community, a movement, and a call to cycling action. The Loving the Bike Army don’t just enjoy their ride…they make it their lifestyle.
Here at Groucho Sports, we share the same mission – whether it’s through information, community, or gear, we want you to be able to enjoy your ride to the fullest. Which is why we’re incredibly psyched to announce that Loving the Bike and Groucho Sports have paired up for a new Groucho Collaborative collection:
The Loving the Bike jersey, kits, street T, and tech T features the slick stylings of the Loving the Bike logo and were designed by Bob Avery. The pre-sale starts TODAY and will be open until May 12, with orders fulfilled the first week of June.
As the man from Loving the Bike explains -
Getting yourself a Loving the Bike Jersey or Kit not only makes you one hot looking cyclist….it also makes you a part of the Loving the Bike Army. That’s right, be a part of a cycling movement that is centered around having bikes as a part of our everyday lifestyle. Doesn’t everything revolve around the bike? Loving the Bike believes that every cyclist is a champion whether you’re a beginning rider or a seasoned pro. We also believe in all types of cycling…..anyone on two wheels, is pretty darn cool to us. It’s been said that riding a bike makes you more attractive to the opposite sex. Just imagine what will happen when you put one of these on.
So get on the hot tip and pre-order your jersey, shorts, or kit now at the Groucho gear shop.


Really like these. Great to see favorites connect and make awesomeness happen. Brilliant! (and now I really want a Guinness)
This blog seems to get a great deal of visitors. How do you promote it? It offers a nice unique spin on things. I guess having something real or substantial to post about is the most important thing.